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CLIENT CASE - Defining a market entry strategy and growth plan
Discover how OPM Conseil supported a company in defining its market entry strategy and identifying new growth opportunities: approach, results, and key benefits.
Market penetration strategy focuses on increasing sales and market share by offering existing products or services to new customer segments. This approach aims to attract more clients and achieve sustainable growth. It may involve developing new offerings, revising pricing strategies, or exploring new distribution channels. A well-defined strategy provides a clear roadmap for expansion.
Why define a market entry strategy?
Context and strategic challenges
Following a change in group governance, a company sought to expand its service offering to a new category of assets. To do so, it needed to assess market potential, define its positioning, and establish the right organizational structure. OPM Conseil was engaged to identify development opportunities and build a strategic roadmap for entering new markets
Project objectives: Build a targeted market expansion strategy
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Size and qualify attractive market segments
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Develop a marketing, sales, and operational action plan
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Identify potential acquisition targets for external growth
Our approach: Structuring a market penetration strategy
General approach
12 weeks
Key actions
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Market analysis and economic modeling
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Identification of target companies for potential acquisition
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Organization of meetings with industry professionals
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Facilitation of workshops with the project team
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Definition of the implementation plan and ongoing support
Results achieved
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Development of a new service offering
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Revenue growth: projected recurring business increase of €3M (based on business case)
Looking to expand into new markets?
Contact OPM Conseil
Let’s discuss how we can help you define your market entry strategy, explore growth opportunities, and structure your business expansion plan.
We support companies across all sectors in building and executing their strategic development initiatives.