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CLIENT CASE - Structuring a growth strategy and business development plan
Discover how OPM Conseil supported a company in defining its growth strategy and business development plan: approach, results, and key benefits
A company’s growth strategy is built on a clear business development plan, which outlines revenue objectives and the organizational roadmap to achieve them. This strategic plan defines key levers, milestones, resources, and timelines. It may include new offerings designed to attract additional customers and expand market reach. The plan serves as a guiding framework for sustainable and scalable growth
Why define a business development plan?
Context and strategic challenges
To increase its revenue streams, a company sought to develop new value-added services and optimize its content monetization model. The market was evolving rapidly, with increased competition and the emergence of new platforms. The company needed to rethink its commercial offering and internal organization to remain competitive and unlock new growth opportunities.
Project objectives: Translate strategic goals into a scalable growth plan
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Identify and quantify growth levers to meet financial targets
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Adapt sales and marketing tools to evolving market dynamics
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Detect operational bottlenecks that could hinder scalability
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Improve performance tracking and reporting systems
Our Approach: Building a targeted growth strategy
General approach
12 weeks
Key actions
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Market sizing and opportunity analysis
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Mapping of competitive landscape and key players
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Development of a commercial strategy: offer structuring, client portfolio management, pricing policy
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Economic modeling: investment planning and implementation roadmap
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Coaching of internal teams and definition of performance indicators
Results achieved
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Identification of two new business opportunities: client consulting and promotional campaigns
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Presentation of a structured commercial roadmap
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Development of a billing and margin tracking tool (fixed fees and commissions)
Looking to define your growth strategy?
Contact OPM Conseil
Let’s discuss how we can help you build a scalable business development plan, transform your economic model, and unlock new revenue streams.
We support companies across all sectors in designing and executing their strategic growth initiatives